The Aon project is a strategic six month marketing campaign designed to create a local brand and presence for Aon in a regional target market. Aon is a leading global provider of risk management, insurance and human resource solutions.
The six month project began with the initial development of the creative concept of the campaign based on the project scope, objective and goals. The campaign was to identify with the Queensland corporate sector and educate the target market on services and creatively spark interest and engagement.
Elevate Media developed a campaign plan and strategy including a local branding strategy and delivered the overall marketing campaign which included multi media advertising, website development and marketing management.
The campaign launched in August 2014 and we are excited to monitor the results over the six month period.