Hello Gladstone is a project run by the Gladstone Industry Leadership Group (GILG) aiming to increase employee and specialist retention rates and to attract new specialists in the health and industry fields to the area.
Elevate Media worked with GILG to deliver this project for the investors (Gladstone Industry Leadership Group, Rio Tinto Alcan – Yarwun, Gladstone Health Partnership, Gladstone Regional Council, Orica ñ Yarwun, Boyne Smelters, QAL, Gladstone Public Hospital & Mater Hospital Gladstone).
We worked on the briefing and consultation stage to develop the project scope and define the objectives. We developed a brand strategy plan and a number of branding concepts which aimed to deliver the brands messages for each key stakeholder.
Along with the branding we developed the Hello Gladstone online portal to be easy to use, reflect the developed brand strategy and be responsive using modern web standards to work across all mobile, tablet and desktop devises.
We also delivered twelve video testimonials of different target markets of people who have moved to Gladstone and their personal experience. This involved the shoot pre planning, run sheets, shoot and edit of each testimonial, proofing and uploading.
The online portal launched in February 2014, we are excited to be a part of this ground breaking project for the region.