Gladstone Area Water Board owns and operates Aquaculture Gladstone, a $12 million multi-species fish hatchery at Lake Awoonga. Aquaculture Gladstone has one of the largest fish stocking programs in Queensland, producing up to five million Barramundi, Mangrove Jack and Sea Mullet fingerlings a year at peak production.
Gladstone Area Water Board (GAWB) sought the expertise of Elevate Media to provide comprehensive creative services. The scope of the project encompassed full-scale marketing, including the development of a robust brand identity, an innovative interactive area design, project management, installation, creative services, graphic design, signage creation, branding, public relations services, copywriting, and the generation of creative assets. We presented them with a creative and adaptable approach, with the understanding that GAWB’s aim was to maintain consistency in tactics and channels for long-term messaging.